Robijn Dry-Wash

Robijn wanted to educate users that not everything needs to undergo a full laundry cycle every time. Sometimes It’s more sustainable to use their Dry Wash product to save on water.

We brought to life their teddy bear mascot that delivered instructions and introduced video content on how to use the product. In the Netherlands, Robijn the bear is an iconic brand character. So we brought him to life in AR to deliver instructions and introduce video content on how to use this revolutionary stainable innovation.