Persil has always tried to achieve the best washing results in the most eco-friendly way. And has always put kids and families at the heart of their behavior has a brand.

So with this experience, we cleaned the slate and started afresh with a cool, catchy, educational AR. This showed parents and kids that washes can be done with less product at colder temperatures and still achieve sparkling results.

With an over 40% completion rate and over 60% click-through rate, this experience helped spread the word about sustainable laundry. And engaged kids in Persil’s sustainability partnership with National Geographic.