Cracking the lid on Experience

Ice cream brand Magnum always wants to be the coolest brand in the room. So we had to break the mould and freeze the competition to create the richest experience.

Just like a tub of ice cream users couldn’t get enough and had to keep coming back for more. With a replay rate in excess of 40%.

AR with intergenerational music by Tony Bennett meant kids could interest their parents with this cool experience.