The Advent of Experience
The holiday period is a special time around the world. So a connected advent calendar is an obvious choice for the Lipton tea range.
In the experience, we researched each country extensively to learn common knowledge to build a personal connection with them. We made the experience educational by adding fun facts about how other countries celebrate the holiday period.
With an outstanding dwell time of two minutes, plenty of users were able to learn recipes and other uses for the supplied tea sachets, giving them something else to digest as they drank their tea.