Experience the Heat
Like chilies and peppers, we paired Pringles and Hot Ones to deliver one of our hottest experiences ever. A tingling 10% scan rate on the surface might not seem hot enough. But looking deeper into the numbers you’ll soon see this experience was even higher on the Scoville scale.
Users got addicted to the heat and wanted to go to the final round, staying for over two minutes.
When working with such a beloved internet sensation such as Hot Ones it’s good to match the sizzling interests of the audience and stay true to the “sauce”. That’s why we offered multiple experiences. The platform had a selfie filter, and scorching questions just like the show.
