Crack the code of Experience
We found the missing piece of the puzzle with Kellogg’s Pop-Tarts and solved the mystery of connected pack experiences, achieving a 31% scan rate. It was no mystery that the specially designed packs outperformed underdesigned promo packs.
This experience popped off. Mister E’s riddles offered more than just something to win. It had a deeper interactive experience to keep users looking for clues. To achieve an outstanding ROI in terms of time spent with the brand.
Utilizing intriguing eye-tracking data allowed us to quantify the best QR code design to maximize the scan rate.
The pack being so distinctive meant users didn't have to be Sherlock Holmes to figure out something was afoot with this promo and scan the code to solve the enigma.